PayPal partnered with Luckycycle in order to boost customer acquisition and to treat their new customers to something special during recent ‘Seven Sleepless Shopping Nights’ promotion in early May.

Flat Wheel

In order to take part in the PayPal promotion, customers had to create an account with PayPal. Once they had done this, they were given the unique opportunity to spin the Luckycycle ‘Wheel of Fortune’ and be in with a chance of winning great cash prizes of up to €250 to spend at

The unique week-long promotion was a huge success. Luckycycle’s technology allowed PayPal to target their new customers in a fresh and innovative way as they hit record level new account creations during the campaign.

Campaign image with PayPal

A big buzz was also created on Social Media, with customers encouraged to share their unique and fun shopping experience on Twitter and Facebook.

“As acquiring new customers becomes increasingly difficult in the digital age due to increased online competition, PayPal know the importance of doing something different in order to stand out from the crowd.” Says Géraud de Borchgrave, MD of Luckycycle.

PayPal look forward to differentiating their promotions and working with Luckycycle again in the near future.

Luckycycle is the first company of its kind and its clients include Europe’s largest electronics retailer Media Markt, Decathlon and Estée Lauder.