Luckycycle has recently partnered with Ingenico ePayments innovation team to facilitate their new unique Gamified payment method.

Ingenico’s new Gamified Checkout has meant it has differentiated itself from the usual discount codes that the majority of companies use. Now, customers are incentivised to make a purchase due to the ‘fun factor’ opportunity after checkout. Depending on the preferences of merchants, through a range of different games such as a scratch card, a slot machine and a wheel of fortune, customers place their order and can then ‘play to win’ their purchase back for free straight after. This incentivises customers to not only make a purchase, but to also add more value to their basket in the hope of winning it all for free.

Ingenico Gamified Checkout is available as both an online and an in-store solution. For online merchants, Gamified Checkout is integrated into Ingenico’s MyCheckout hosted payment pages. Regarding the instore solution, it leverages Ingenico’s Telium Tetra marketplace to enable Gamified Checkout on payment terminals.

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From those companies who have already used Luckycycle's gamified innovation tool, they have found that this unique solution can:

  • Conversion rates are boosted by up to 15%
  • Retain customer loyalty
  • Increase average order value by around 25%

"We are delighted to announce our partnership with Ingenico ePayments. For the last three years Luckycycle has been delivering gamified checkout solutions to many merchants, helping them to increase conversion and boost their sales. Our partnership with Ingenico ePayments will allow us to easily integrate with Ingenico ePayments customers, increasing our reach both for online and in store," said Nicolas Coppée, VP Sales at Luckycycle. "We are confident that this new solution, which combines our innovative technology with the ease of use of Ingenico's MyCheckout hosted payment pages, will offer a big advantage to companies looking for new ways to reward their customers while increasing sales.

"Merchants looking to boost conversion and build customer loyalty will typically use discount programs to increase the number of transactions and average basket size. But discounts alone aren’t enough to build loyalty. Consumers want a great user experience to go along with their rewards and discounts,” said Ludovic Houri, Vice President, Products at Ingenico ePayments. “At Ingenico, we’re always looking for new ways to help our merchants achieve their goals, leveraging our expertise and technologies. Gamification is one trend that we have found can add excitement and value to an otherwise very functional process, and this helps both merchants and consumers get what they want.

Luckycycle and Ingenico showcased Ingenico's Gamified Checkout at this year's Internet Retailing Expo.

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