Jetairfly.com has recently run its first ever campaign with Luckycycle.
Over a period of 2 weeks over June and July 2016, Jetairfly.com offered their customers a 1 in 5 chance to win cashback prizes (worth up to €250) if they booked a return flight from any airport in Belgium to Alicante.
By working with Luckycycle, Jetairfly.com customers were given the chance to play on a quick virtual scratch card to find out if they had won a cashback prize straight after paying for their booking. Shoppers were also encouraged to engage with Jetairfly.com on social media by being asked to share their experiences on Facebook and Twitter after taking part in the unique promotion.
Over the course of the 2 weeks, the promotion proved to be a big hit. Jetairfly.com achieved 3 times the number of bookings from Belgium to Alicante compared to last year whilst creating a huge buzz on their social media platforms.
“At Jetair we are really pleased with the results of the campaign. Our customers really enjoyed the gamification element to the promotion which helped to create a big social media buzz” says Roel De Swert, Marketeer at Jetair. “We look forward to using the Luckycycle platform again in the future as we look to further differentiate our retail promotions.”
“Jetairfly.com’s first Luckycycle campaign has embraced the new era of gamification,” says Géraud de Borchgrave, MD of Luckycycle. “By using a quick game such as the virtual scratch card after checkout, customers are kept engaged and are excited by the unique promotion. It is something customers want to share and talk about.”
Luckycycle looks forward to working on more unique campaigns with Jetairfly.com in the future.