ICI PARIS XL, part of the A.S. Watson Group, launched its first ever Luckycycle campaign in Belgium and the Netherlands on the first weekend of June by offering its customers a unique 1 in 15 chance to win their order for free. The campaign was a big success, and so ICI PARIS XL decided to run another campaign at the end of August to celebrate its Birthday with its loyal customers.

Melissa Boeykens

Quote by Melissa Boeykens, Online Marketing Coordinator at ICI PARIS XL Belgium.
"The Luckycycle promotion platform has been great in enabling us to treat our customers to a different type of promotion. After a successful first campaign thanks to a high participation rate and a big buzz created across our social media channels, we decided to run a second campaign with Luckycycle to celebrate ICI PARIS XL’s Birthday in a unique way with our customers.”

Melissa Boeykens

At the end of August, ICI PARIS XL once again offered its customers 1 in 15 chance to win their basket for free for two special days. Along with this, they offered their customers the chance to take part in three other exciting competitions across four days: a chance to win a trip to New York, an Urban Decay goodie bag and a Clarisonic Aria all when buying certain products.

Quote by Géraud de Borchgrave, MD of Luckycycle.

“ICI PARIS XL understands the importance of differentiating its retail promotions. Buy and win-style promotions increase basket value, keep customers engaged after they’ve made a purchase and get them sharing their unique experience to their friends.”

Click here to find out more about other Luckycycle campaigns.