ICI Paris XL, part of the A.S. Watson Group, have launched their first ever Luckycycle campaign in Belgium and the Netherlands by offering their customers a unique 1 in 15 chance to win their order for FREE.

The campaign ran across ICI Paris XL’s entire range of online products over one weekend. Customers shopped as usual and then made their payment. Their checkout page was then gamified and they got the chance to play on a virtual scratch card to find out if they'd won the refund of their basket.

The campaign was launched on the first weekend of June to kick off the summer months and customers could benefit from the fun promotion all weekend. Throughout the campaign, shoppers were encouraged to engage with the brand on Social Media by being offered the opportunity to share their experience on Twitter and Facebook straight after playing the game.

The majority of customers participated in the fun and exciting promotion and spread the luck with their friends online. After their first trial campaign, ICI Paris XL are now looking forward to running a second campaign in the Netherlands very soon.

Click here to find out more about this campaign and to try out a test game for yourself.

Click here to find out more about other Luckycycle campaigns.

ICI Paris XL website homepage banner

ICI Paris XL website homepage banner