Since winning Most Disruptive Retail Technology at last year’s Retail Systems Awards, Luckycycle has continued to innovate – developing new types of promotions and doubling the number of retailers it now works with.

Luckycycle was very honoured to be highly commended as Engagement & Loyalty Programme of the Year at this year’s 2016 Retail Systems Awards in November, after proudly being shortlisted in three separate categories.

Luckycycle’s reward success can be explained through the fact it is changing the culture around incentives, adding elements of fun and gamification to the retail experience while reducing dependency on voucher codes. Luckycycle’s technology gives retailers an opportunity to move away from reducing prices outside of traditional sales periods.

A common theme of our conversations with retailers over the past year is ‘rewarding is better than discounting’”, said Géraud de Borchgrave, MD of Luckycycle. “Retailers are bored of the same promotions and they want to try something different. Using retro-style games to reward customers in the digital era taps into something that’s universally attractive - the element of chance. Loyalty programmes are now a big differentiator, and retailers are taking a longer-term view of rewarding customers. Promotions that don’t damage profits or compromise brand value are becoming increasingly popular.

As well as standalone campaigns to drive sales, Luckycycle’s technology can now become a permanent, on-going feature of a retailer’s website and store with the ability to offer bespoke promotions to increase conversion and reward loyalty members.

To view the full list of winners at this year’s Retail Systems Awards 2016, please click here.

Retail systems awards